1st Location: WTC

1st HQ: Apartment

New HQ in New Jersey

NYS Collection Eyewear is a true New York success story that began as a one-cart operation in the courtyard of the World Trade Center in New York City and expanded to a network of more than 1,500 retail eyewear locations worldwide.

From the moment their parents allowed them to cross the street on their own, two Brooklyn-born kids, Sal Babbino and Marc Behar, began a lifelong friendship. It didn’t take long for them to go from childhood games & adventures to creating a business enterprise together. At an early age they began their first business partnership selling the local newspaper for $0.25 on a busy street corners in Brooklyn and 20 years later NYS Collection Eyewear was born.

Both Sal & Marc had learned over the years a simple philosophy: if you listen to your customers and deliver a quality product at an affordable price, customers will beat a path to your door. Now 23 years later and with over 120 million pairs sold, Sal & Marc continue to listen to their customers and deliver quality products at an affordable price.


To enhance the lifestyle, appearance and happiness of our customers while capturing the energy and vibrancy of New York City.


To maintain a relentless dedication to creating superior products at an affordable price

To be the market leader in the providing the best return policy for defect or damage

To have designs inspired  by the artistic vibrancy, diversity and the stored history of NYC

To deliver an exceptional customer experience at every touch point whether in-store or online

Salvatore Babbino


Babbino initiates franchising opportunities
and manages retail practices. He is also an expert in
merchandising and style development.

Marcos (Marc) Behar


Behar specializes in product and inventory management. He also oversees the operations and distribution of NYS Collection Eyewear.