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NYS Collection Eyewear is a true New York success story that began as a one-cart operation in the courtyard of the World Trade Center in New York City and expanded to a network of more than 1,500 retail eyewear locations worldwide.
From the moment their parents allowed them to cross the street on their own, two Brooklyn-born kids, Sal Babbino and Marc Behar, began a lifelong friendship. It didn’t take long for them to go from childhood games & adventures to creating a business enterprise together.
At an early age they began their first business partnership selling the local newspaper for $0.25 on a busy street corners in Brooklyn and 20 years later NYS Collection Eyewear was born. Both Sal & Marc had learned over the years a simple philosophy: if you listen to your customers and deliver a quality product at an affordable price, customers will beat a path to your door.
Now 23 years later, with over 120 million pairs sold, Sal & Marc continue to listen to their customers & deliver quality products at an affordable price.