The latest expansion of NYS Collection Eyewear has arrived in Vietnam. The move into Vietnam further expanded the international reach of the NYS Collection brand. As our first entry into the Southeast Asian market, Vietnam represents an emerging economy and fashion-savvy customer base.
Many Vietnamese consumers are influenced by fashion trends stemming from Seoul, Singapore, Hong Kong and Taiwan. The first opening occurred at the newly constructed, SC Vivo City mall in Ho Chi Minh City. SC Vivo City is a shopping mall with a concept of being a “one-stop station for the family”. It features a kid’s playroom, a supermarket, bowling alley, fitness gym, book cafe and even an English learning center. It was designed to provide families a place to spend an entire day shopping.
Welcome to the NYS Collection family!.